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More traffic. Better backlinks.

Straight-talking guides on getting found online — how traffic really works, how to earn backlinks without buying them, and how to do it without tripping a Google penalty. Written by the team behind Backlinkster.

Link Building

Do Subdomain Links Count as Backlinks?

Links from subdomains do count as backlinks, but rarely as much as you think. How Google and backlink tools treat them, and why free-subdomain links fail.

August 20267 min read
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SEO Basics

Do Popup and Banner Links Pass SEO Value?

Popup and sticky banner links are usually crawlable but count for little. Why Google discounts them, when they pass nothing at all, and how to check yours.

August 20268 min read
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SEO Basics

Do Links Behind a Login or Paywall Count?

Googlebot never logs in, so most gated links pass no SEO value. The paywall exception that does count, and how to test any link before you pay or trade for it.

August 20267 min read
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Link Building

Do Product Hunt and Startup Directory Links Help SEO?

Product Hunt nofollows outbound links, so a launch passes no ranking value directly. Where the real links come from, and which startup directories still pass.

August 20267 min read
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SEO Basics

Do JavaScript Links Pass SEO Value?

Google renders JavaScript but only follows links that exist as a real href in the rendered HTML. The patterns that quietly pass nothing, and how to check yours.

August 20268 min read
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Link Building

Are Testimonial and Review Links a Legitimate Tactic?

Real testimonials earn real links. Where the line sits between an honest customer quote and a link scheme, and what those homepage links are actually worth.

August 20268 min read
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SEO Basics

Do Newsletter and Substack Links Count as Backlinks?

A link inside an email is invisible to Google. The web archive is a different story: where newsletter and Substack links really count, and what to check.

August 20267 min read
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Link Building

Are GitHub and Open-Source Links Good for SEO?

GitHub nofollows almost everything, yet open source builds links better than most tactics. Where the value hides, and the github.io mistake that gives it away.

August 20267 min read
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Link Building

Are Business Directory Listings Still Worth It?

Most business directories stopped mattering a decade ago. The four-question test that separates the handful still worth submitting to from the link farms.

August 20268 min read
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SEO Basics

Do YouTube Description Links Count as Backlinks?

YouTube description links are nofollowed and hidden behind Show more. Here's what they actually do, why embeds don't help you, and where video link value hides.

August 20267 min read
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Link Building

Do Reddit Links Help SEO?

Reddit links are nofollow and pass no PageRank — yet Reddit outranks brands and dominates AI answers. Here's the value that's real, and how to earn it safely.

August 20267 min read
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Link Building

Are Quora Backlinks Worth It?

Quora backlinks are nofollow and the traffic that justified them has thinned. How to get backlinks from Quora, what you get, and the one test to run first.

August 202611 min read
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