SEO Basics guides.
Every seo basics guide we've published — 81 articles on the tactics, the tradeoffs, and what actually moves rankings.
Can I Use the Same Content on Two of My Own Sites?
Yes, but only one will rank for it. How to reuse your own content across two sites you own — cross-domain canonicals, rewrites, and the case for neither.
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What Is a Sneaky Redirect? (And How to Find One)
Sneaky redirects explained: what Google's spam policy bans, the two manual actions it triggers, and how to test your own site for redirects you didn't install.
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Does Your Domain Extension Affect SEO? (.com vs .io vs .co)
No TLD ranks better than another — but ccTLDs do change who sees you. What Google says about .io and .co, when an extension helps, and when it quietly hurts.
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Do Exact Match Domains Still Work in 2026?
Exact match domains lost their ranking bonus in 2012. What an EMD still does and doesn't do, why keyword domains cost you later, and when one is worth buying.
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What Is Scaled Content Abuse? (And How to Avoid It)
Google's scaled content abuse policy explained: what it actually bans, why page count isn't the trigger, and a pre-publish test for programmatic content.
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What Is Cloaking in SEO? (And How to Check Your Own Site)
Cloaking explained: what Google's policy bans, what looks like cloaking but isn't, why hacked sites cloak without knowing, and how to test your own pages.
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What Are Doorway Pages? (And Are Your City Pages One?)
Doorway pages explained: Google's doorway abuse policy, the four patterns it names, and an honest test for whether your location pages cross the line.
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Does Domain Age Affect SEO? (What Google Actually Says)
Domain age is not a Google ranking factor. Here's what an older domain has really accumulated, why the myth survives, and what a new site should do instead.
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How Many Keywords Should One Page Target?
How many keywords should one page target? One primary keyword and one intent — plus the SERP overlap test that decides when two phrases share a page.
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Do Reviews Affect Local SEO Rankings?
Google counts review score and volume as prominence. Which review signals move the map pack, which only move clicks, and the asking mistakes that backfire.
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What Is a Good Bounce Rate for a Blog?
Blogs bounce high by design. What counts as normal, why GA4 replaced bounce rate with engagement rate, and the four cases where a high bounce is a real problem.
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What Is an AI Crawler? (And Should You Block It?)
AI crawlers explained: the three types, the exact user-agents to know, and how to allow the bots that cite you while blocking the ones that only take.
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