SEO Basics guides.
Every seo basics guide we've published — 81 articles on the tactics, the tradeoffs, and what actually moves rankings.
Are rel="sponsored" Links Worth Anything? (An Honest Answer)
rel=sponsored passes no ranking value by design. What these links are genuinely worth, when to buy one anyway, and why removing the tag is the real risk.
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What Is Co-Citation and Co-Occurrence in SEO?
Co-citation and co-occurrence explained plainly: what each term means, which claims the evidence supports, and how being named beside category leaders pays.
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How Many Outbound Links Per Page Is Too Many?
There's no fixed limit on outbound links per page. Where the 100-link rule came from, when link count really causes problems, and sane numbers by page type.
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What Is Hreflang? (And Do You Need It?)
Hreflang tells Google which language or country version of a page to show. What it does, the four mistakes that break it, and how to tell if you need it.
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What Is a 302 Redirect? When to Use One
A 302 redirect is temporary — it keeps the original URL indexed. When a 302 is correct, when it quietly costs you rankings, and how to find accidental ones.
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What Is Mobile-First Indexing?
Google indexes the mobile version of your site — desktop-only content is invisible. What mobile-first indexing means now and the mistakes that lose rankings.
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Is HTTPS a Ranking Factor?
Google confirmed HTTPS as a ranking signal in 2014 — and called it lightweight. What that means in 2026, plus the migration mistakes that really cost rankings.
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Do Header Tags (H1, H2) Matter for SEO?
Header tags aren't a big ranking lever, but they decide what Google can extract from your page. What H1s and H2s really do, and the mistakes that cost traffic.
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What Makes a Good Title Tag? (7 Rules Backed by Data)
The title tag is a confirmed ranking factor, and Google rewrites 61% of them. The length, structure and wording that keep yours intact and clicked on.
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What Is Alt Text? (And Does It Actually Help SEO?)
Alt text explained: what it is for, how Google actually uses it, why it becomes the anchor text on image links, and how to write it without keyword stuffing.
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Do Meta Descriptions Affect SEO? (And How to Write One)
Meta descriptions are not a ranking factor, but Google rewrites 62% of them. What they do, why yours gets replaced, and how to write one that earns clicks.
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What Is Schema Markup in SEO? (And Does It Actually Help?)
Schema markup explained: what structured data does, which types are worth adding, how it earns rich results and AI citations, and how to add JSON-LD yourself.
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