SEO Basics guides.
Every seo basics guide we've published — 106 articles on the tactics, the tradeoffs, and what actually moves rankings.
What Is Negative SEO? (And How Much of It Actually Works)
Negative SEO is a deliberate attempt to hurt a rival's rankings, usually with spam links. What Google says it ignores, which attacks still work, and what to do.
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Is a Domain Authority of 20 Good? (What a Good DA Looks Like)
Is DA 20 good? For a site under a year old, yes; against national competitors, no. How to judge your Domain Authority against the sites you really compete with.
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Domain Authority vs Page Authority: What's the Difference?
DA scores a whole site and PA scores one URL; both come from Moz, not Google. What each number tells you, why they disagree, and which to check before a link.
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How Do I Insert Backlinks in a Website? (HTML and WordPress)
How to insert backlinks in a website: the HTML for a link, how to add one in WordPress and other builders, and why a backlink has to be placed by another site.
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What Was Google Penguin, and Is It Still Active?
Google Penguin explained: what the 2012 link-spam update targeted, how 2016 folded it into the core algorithm, and what replaced the Penguin penalty today.
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What Is PageRank and Does Google Still Use It?
What PageRank is, how the original formula works, why the toolbar score vanished in 2016, and what Google's own docs say about using it in ranking today.
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What Is Faceted Navigation and Why Does It Hurt SEO?
Faceted navigation turns a few filters into millions of near-duplicate URLs. Why it drains crawl budget, and the four fixes Google actually recommends.
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Do Links Inside Accordions and Tabs Still Count?
Links in collapsed accordions and tabs count — if they're in the rendered HTML. The one test that decides it, and the patterns that quietly pass nothing.
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Do About Pages and Named Authors Help SEO?
Bylines and About pages aren't ranking factors, but they feed the trust signals that are. What Google actually looks for, and what belongs on the page.
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What Is a Brand SERP, and How Do I Control Mine?
Your brand SERP is the results page for your own name — the highest-intent search you own. How to audit it, claim more of page one, and fix what's wrong.
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What Is Entity SEO, and How Is It Different?
Entity SEO optimises for things search engines recognise, not the strings people type. How it differs from keyword SEO, and the six steps to become an entity.
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Why Google Indexes Pages Blocked in Robots.txt
Blocked in robots.txt but still in Google? Here's why a disallow can't remove a URL, when it matters, and the exact order of steps that actually deindexes it.
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