SEO Basics guides.
Every seo basics guide we've published — 101 articles on the tactics, the tradeoffs, and what actually moves rankings.
What Is PageRank and Does Google Still Use It?
What PageRank is, how the original formula works, why the toolbar score vanished in 2016, and what Google's own docs say about using it in ranking today.
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What Is Faceted Navigation and Why Does It Hurt SEO?
Faceted navigation turns a few filters into millions of near-duplicate URLs. Why it drains crawl budget, and the four fixes Google actually recommends.
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Do Links Inside Accordions and Tabs Still Count?
Links in collapsed accordions and tabs count — if they're in the rendered HTML. The one test that decides it, and the patterns that quietly pass nothing.
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Do About Pages and Named Authors Help SEO?
Bylines and About pages aren't ranking factors, but they feed the trust signals that are. What Google actually looks for, and what belongs on the page.
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What Is a Brand SERP, and How Do I Control Mine?
Your brand SERP is the results page for your own name — the highest-intent search you own. How to audit it, claim more of page one, and fix what's wrong.
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What Is Entity SEO, and How Is It Different?
Entity SEO optimises for things search engines recognise, not the strings people type. How it differs from keyword SEO, and the six steps to become an entity.
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Why Google Indexes Pages Blocked in Robots.txt
Blocked in robots.txt but still in Google? Here's why a disallow can't remove a URL, when it matters, and the exact order of steps that actually deindexes it.
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What Is the X-Robots-Tag Header? (And When You Need It)
X-Robots-Tag applies noindex and nofollow to PDFs, images and files that can't carry a meta tag. The syntax, the directives, and how to check a URL for one.
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Can I Use the Same Content on Two of My Own Sites?
Yes, but only one will rank for it. How to reuse your own content across two sites you own — cross-domain canonicals, rewrites, and the case for neither.
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What Is a Sneaky Redirect? (And How to Find One)
Sneaky redirects explained: what Google's spam policy bans, the two manual actions it triggers, and how to test your own site for redirects you didn't install.
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Does Your Domain Extension Affect SEO? (.com vs .io vs .co)
No TLD ranks better than another, but ccTLDs do change who sees you. What Google says about .io and .co, when an extension helps, and when it quietly hurts.
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Do Exact Match Domains Still Work in 2026?
Exact match domains lost their ranking bonus in 2012. What an EMD still does and doesn't do, why keyword domains cost you later, and when one is worth buying.
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