SEO Basics guides.
Every seo basics guide we've published — 101 articles on the tactics, the tradeoffs, and what actually moves rankings.
What Is Scaled Content Abuse? (And How to Avoid It)
Google's scaled content abuse policy explained: what it actually bans, why page count isn't the trigger, and a pre-publish test for programmatic content.
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What Is Cloaking in SEO? (And How to Check Your Own Site)
Cloaking explained: what Google's policy bans, what looks like cloaking but isn't, why hacked sites cloak without knowing, and how to test your own pages.
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What Are Doorway Pages? (And Are Your City Pages One?)
Doorway pages explained: Google's doorway abuse policy, the four patterns it names, and an honest test for whether your location pages cross the line.
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Does Domain Age Affect SEO? (What Google Actually Says)
Domain age is not a Google ranking factor. Here's what an older domain has really accumulated, why the myth survives, and what a new site should do instead.
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How Many Keywords Should One Page Target?
How many keywords should one page target? One primary keyword and one intent — plus the SERP overlap test that decides when two phrases share a page.
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Do Reviews Affect Local SEO Rankings?
Google counts review score and volume as prominence. Which review signals move the map pack, which only move clicks, and the asking mistakes that backfire.
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What Is a Good Bounce Rate for a Blog?
Blogs bounce high by design. What counts as normal, why GA4 replaced bounce rate with engagement rate, and the four cases where a high bounce is a real problem.
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What Is an AI Crawler? (And Should You Block It?)
AI crawlers explained: the three types, the exact user-agents to know, and how to allow the bots that cite you while blocking the ones that only take.
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Are rel="sponsored" Links Worth Anything? (An Honest Answer)
rel=sponsored passes no ranking value by design. What these links are genuinely worth, when to buy one anyway, and why removing the tag is the real risk.
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What Is Co-Citation and Co-Occurrence in SEO?
Co-citation and co-occurrence explained plainly: what each term means, which claims the evidence supports, and how being named beside category leaders pays.
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How Many Outbound Links Per Page Is Too Many?
There's no fixed limit on outbound links per page. Where the 100-link rule came from, when link count really causes problems, and sane numbers by page type.
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What Is Hreflang? (And Do You Need It?)
Hreflang tells Google which language or country version of a page to show. What it does, the four mistakes that break it, and how to tell if you need it.
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