SEO Basics guides.
Every seo basics guide we've published — 85 articles on the tactics, the tradeoffs, and what actually moves rankings.
Do Image Links Pass SEO Value?
Image links pass value like text links — but alt text becomes the anchor text. Here's how Google reads them, and why badge and logo links often underperform.
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What Is llms.txt? (And Do You Actually Need One)
llms.txt explained: what the file contains, who proposed it, whether AI systems actually read it, and how to decide if it's worth the twenty minutes to add.
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What Is a Manual Action in Search Console?
Manual actions explained: what triggers each type, how site-wide and partial matches differ, and what a reconsideration request actually needs to succeed.
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Do Social Media Links Count as Backlinks?
Social links are almost all nofollow, so they pass little ranking value — but they still do three specific jobs. Here's what they can and can't do for SEO.
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What Is Keyword Difficulty?
Keyword difficulty explained: what the score actually measures, why tools disagree, and how to judge whether you can realistically rank for a given term.
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What Are Long-Tail Keywords?
Long-tail keywords explained: why specificity beats volume, how to find them without paid tools, and when targeting one page per phrase stops working.
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What Are Local Citations in SEO?
Local citations explained: what NAP consistency actually does, which directories are worth claiming, and why the fiftieth listing does nothing for you.
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What Is Local SEO and Who Needs It?
Local SEO explained: how the map pack differs from normal results, Google's three ranking factors, and the work order that moves a local business fastest.
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What Is Keyword Cannibalization?
Keyword cannibalization explained: when two pages really do compete, how to confirm it in Search Console, and whether to merge, redirect, or differentiate.
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Does Google Penalize AI-Generated Content?
Google's actual policy on AI content, why detection isn't how it's judged, what scaled content abuse means, and the line between assisted writing and spam.
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What Is E-E-A-T in SEO? (And How to Actually Show It)
E-E-A-T explained: what Experience, Expertise, Authoritativeness and Trust mean, why it isn't a ranking factor, and the signals that demonstrate each one.
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What Is an Orphan Page in SEO? (And How to Find Yours)
Orphan pages explained: why pages with no internal links rank poorly, three ways to find every one on your site, and how to fix, merge or delete them properly.
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