SEO Basics guides.
Every seo basics guide we've published — 101 articles on the tactics, the tradeoffs, and what actually moves rankings.
What Is a 302 Redirect? When to Use One
A 302 redirect is temporary — it keeps the original URL indexed. When a 302 is correct, when it quietly costs you rankings, and how to find accidental ones.
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What Is Mobile-First Indexing?
Google indexes the mobile version of your site — desktop-only content is invisible. What mobile-first indexing means now and the mistakes that lose rankings.
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Is HTTPS a Ranking Factor?
Google confirmed HTTPS as a ranking signal in 2014 — and called it lightweight. What that means in 2026, plus the migration mistakes that really cost rankings.
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Do Header Tags (H1, H2) Matter for SEO?
Header tags aren't a big ranking lever, but they decide what Google can extract from your page. What H1s and H2s really do, and the mistakes that cost traffic.
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What Makes a Good Title Tag? (7 Rules Backed by Data)
The title tag is a confirmed ranking factor, and Google rewrites 61% of them. The length, structure and wording that keep yours intact and clicked on.
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What Is Alt Text? (And Does It Actually Help SEO?)
Alt text explained: what it is for, how Google actually uses it, why it becomes the anchor text on image links, and how to write it without keyword stuffing.
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Do Meta Descriptions Affect SEO? (And How to Write One)
Meta descriptions are not a ranking factor, but Google rewrites 62% of them. What they do, why yours gets replaced, and how to write one that earns clicks.
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What Is Schema Markup in SEO? (And Does It Actually Help?)
Schema markup explained: what structured data does, which types are worth adding, how it earns rich results and AI citations, and how to add JSON-LD yourself.
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Does Duplicate Content Hurt SEO? (What Actually Happens)
There is no duplicate content penalty — but duplication still costs you rankings and backlinks. What Google really does, and how to find and fix each type.
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Do UGC-Tagged Links Pass Any SEO Value?
rel=ugc links pass little or no ranking value, but Google calls the tag a hint, not a rule. What they are really worth and when to chase them.
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Do Popup and Banner Links Pass SEO Value?
Popup and sticky banner links are usually crawlable but count for little. Why Google discounts them, when they pass nothing at all, and how to check yours.
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Do Links Behind a Login or Paywall Count?
Googlebot never logs in, so most gated links pass no SEO value. The paywall exception that does count, and how to test any link before you pay or trade for it.
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