SEO Basics guides.
Every seo basics guide we've published — 94 articles on the tactics, the tradeoffs, and what actually moves rankings.
Do Social Media Links Count as Backlinks?
Social links are almost all nofollow, so they pass little ranking value — but they still do three specific jobs. Here's what they can and can't do for SEO.
Read →
What Is Keyword Difficulty?
Keyword difficulty explained: what the score actually measures, why tools disagree, and how to judge whether you can realistically rank for a given term.
Read →
What Are Long-Tail Keywords?
Long-tail keywords explained: why specificity beats volume, how to find them without paid tools, and when targeting one page per phrase stops working.
Read →
What Are Local Citations in SEO?
Local citations explained: what NAP consistency actually does, which directories are worth claiming, and why the fiftieth listing does nothing for you.
Read →
What Is Local SEO and Who Needs It?
Local SEO explained: how the map pack differs from normal results, Google's three ranking factors, and the work order that moves a local business fastest.
Read →
What Is Keyword Cannibalization?
Keyword cannibalization explained: when two pages really do compete, how to confirm it in Search Console, and whether to merge, redirect, or differentiate.
Read →
Does Google Penalize AI-Generated Content?
Google's actual policy on AI content, why detection isn't how it's judged, what scaled content abuse means, and the line between assisted writing and spam.
Read →
What Is E-E-A-T in SEO? (And How to Actually Show It)
E-E-A-T explained: what Experience, Expertise, Authoritativeness and Trust mean, why it isn't a ranking factor, and the signals that demonstrate each one.
Read →
What Is an Orphan Page in SEO? (And How to Find Yours)
Orphan pages explained: why pages with no internal links rank poorly, three ways to find every one on your site, and how to fix, merge or delete them properly.
Read →
What Is Spam Score in SEO? (And What Number Is Risky)
Spam Score explained: what Moz's 1-100 number really measures, why clean new sites score high, what counts as risky, and how to use it when vetting links.
Read →
What Is Link Juice and How Does It Flow?
Link juice explained: what it really is, how PageRank splits across links, what dilutes it, and the placement choices that decide how much actually flows.
Read →
Trust Flow and Citation Flow Explained (The TF/CF Ratio)
Trust Flow vs Citation Flow: what each Majestic score measures, why the gap between them exposes a manufactured link profile, and how to read the TF/CF ratio.
Read →Showing 49–60 of 94 articles