SEO Basics guides.
Every seo basics guide we've published — 94 articles on the tactics, the tradeoffs, and what actually moves rankings.
What Is Crawl Budget? (And Does It Affect Your Site?)
Crawl budget explained: the two limits that set it, who actually needs to manage it, what quietly wastes it, and why most small sites should ignore it entirely.
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What Is a Robots.txt File? (And What Belongs In Yours)
Robots.txt explained: the exact syntax, why blocking a page doesn't remove it from Google, which AI crawlers to name, and the mistakes that deindex whole sites.
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What Is a Canonical Tag in SEO?
Canonical tags tell Google which URL is the real one when duplicates exist. How to write them, where duplicates come from, and when Google ignores yours.
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What Is a 301 Redirect? (And When to Use One)
A 301 redirect permanently moves a URL and carries its backlinks with it. When to use one, how it differs from a 302, and the chains that waste link equity.
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What Are Core Web Vitals? (And Do They Affect Rankings?)
Core Web Vitals explained: LCP, INP and CLS thresholds, field vs lab data, and an honest answer on how much page speed really moves your Google rankings.
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What Is Link Velocity? (And Does It Actually Matter?)
Link velocity is how fast your site gains backlinks. There's no penalty threshold — here's what Google really evaluates, and when a spike becomes a problem.
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What Are Basic SEO Skills? (The 7 Competencies That Actually Matter)
Basic SEO skills are keyword research, intent reading, on-page optimization, writing for search, technical diagnosis, link acquisition, and reading analytics.
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What Are the Three Stages of SEO? (Crawl, Index, Rank)
The three stages of SEO are crawling, indexing, and ranking — the pipeline every page passes through to appear in Google. Here's what each stage does and how to clear it.
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What Are the 4 Intents of SEO? (Search Intent Explained)
The 4 intents of SEO are informational, navigational, commercial, and transactional. Here's what each one means, how to spot it, and how to match your content to it.
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What Are the Three Main Areas of SEO? (A Simple Audit Framework)
The three main areas of SEO are on-page, off-page, and technical. Here's what each covers, how to audit your own site against them, and where to invest first.
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What Is the First Thing to Do Before Doing SEO? (Start Here, Not With Keywords)
Before doing any SEO, define who you're trying to reach and what they search for — then set up Search Console and take a baseline. Here's the pre-SEO checklist in order.
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Who Is the God of SEO? (The Honest Answer)
There is no single god of SEO. The title gets pinned to a few teachers, but the real authority is Google's ranking system. Who gets called it, and why.
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