SEO Basics guides.
Every seo basics guide we've published — 101 articles on the tactics, the tradeoffs, and what actually moves rankings.
What Is Keyword Cannibalization?
Keyword cannibalization explained: when two pages really do compete, how to confirm it in Search Console, and whether to merge, redirect, or differentiate.
Read →
Does Google Penalize AI-Generated Content?
Google's actual policy on AI content, why detection isn't how it's judged, what scaled content abuse means, and the line between assisted writing and spam.
Read →
What Is E-E-A-T in SEO? (And How to Actually Show It)
E-E-A-T explained: what Experience, Expertise, Authoritativeness and Trust mean, why it isn't a ranking factor, and the signals that demonstrate each one.
Read →
What Is an Orphan Page in SEO? (And How to Find Yours)
Orphan pages explained: why pages with no internal links rank poorly, three ways to find every one on your site, and how to fix, merge or delete them properly.
Read →
What Is Spam Score in SEO? (And What Number Is Risky)
Spam Score explained: what Moz's 1-100 number really measures, why clean new sites score high, what counts as risky, and how to use it when vetting links.
Read →
What Is Link Juice and How Does It Flow?
Link juice explained: what it really is, how PageRank splits across links, what dilutes it, and the placement choices that decide how much actually flows.
Read →
Trust Flow and Citation Flow Explained (The TF/CF Ratio)
Trust Flow vs Citation Flow: what each Majestic score measures, why the gap between them exposes a manufactured link profile, and how to read the TF/CF ratio.
Read →
What Is Crawl Budget? (And Does It Affect Your Site?)
Crawl budget explained: the two limits that set it, who actually needs to manage it, what quietly wastes it, and why most small sites should ignore it entirely.
Read →
What Is a Robots.txt File? (And What Belongs In Yours)
Robots.txt explained: the exact syntax, why blocking a page doesn't remove it from Google, which AI crawlers to name, and the mistakes that deindex whole sites.
Read →
What Is a Canonical Tag in SEO?
Canonical tags tell Google which URL is the real one when duplicates exist. How to write them, where duplicates come from, and when Google ignores yours.
Read →
What Is a 301 Redirect? (And When to Use One)
A 301 redirect permanently moves a URL and carries its backlinks with it. When to use one, how it differs from a 302, and the chains that waste link equity.
Read →
What Are Core Web Vitals? (And Do They Affect Rankings?)
Core Web Vitals explained: LCP, INP and CLS thresholds, field vs lab data, and an honest answer on how much page speed really moves your Google rankings.
Read →Showing 61–72 of 101 articles