More traffic. Better backlinks.
Straight-talking guides on getting found online — how traffic really works, how to earn backlinks without buying them, and how to do it without tripping a Google penalty. Written by the team behind Backlinkster.
What Is the Skyscraper Technique? (Does It Still Work?)
The Skyscraper Technique explained: the three steps, why its reply rate collapsed after 2015, and the two situations where it still earns links today.
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What Is Digital PR in SEO? (And How to Actually Do It)
Digital PR explained: how earning coverage from journalists produces links you can't buy, the campaign formats that work, and what it realistically costs.
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What Are Niche Edits in SEO? (And Are They Safe?)
Niche edits are links inserted into existing published pages. Here's how they're sold, why most of them are paid links, and the risk you're taking on.
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How to Write a Guest Post That Gets Accepted
Most guest posts are rejected at the pitch. Here's how to find the topic gap, write a pitch editors reply to, and place a link that survives the final edit.
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Does HARO Still Work for Backlinks? (It's Back)
HARO shut down in 2024 and relaunched in 2025 under new owners. Here's what changed, whether it still earns links, and how to get picked from a hundred pitches.
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What Is Link Velocity? (And Does It Actually Matter?)
Link velocity is how fast your site gains backlinks. There's no penalty threshold — here's what Google really evaluates, and when a spike becomes a problem.
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What Is Broken Link Building? (And Does It Still Work?)
Broken link building explained: how to find dead links worth replacing, the outreach that gets replies, and why most people's success rate is near zero.
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What Is a PBN in SEO? (And Are PBN Links Safe in 2026?)
A PBN is a private network of sites built to link to one money site. Here's how they're built, why they leave footprints, and whether they're safe in 2026.
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What Is a Link Farm? (And How to Tell If You're in One)
A link farm is a group of sites that exist only to link to each other. Here's how to recognise one, how it differs from a PBN, and how to tell if you're in one.
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Are .edu Backlinks Worth It? (The Honest Answer)
No, .edu domains carry no special ranking power. Here's why the myth persists, why the .edu links people sell are worthless, and which ones are worth earning.
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Which Country Pays Marketers the Most? (Nominal vs. What You Keep)
The US and Switzerland top marketing pay in raw numbers, with US marketing managers at a $166,790 median. Cost of living, tax and remote work change the answer.
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Who Is the Best SEO Expert in the World? (How to Actually Judge One)
No one holds the title of best SEO expert in the world, and fame is not skill. Here is how to evaluate an SEO expert, what they cost, and the red flags.
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