More traffic. Better backlinks.
Straight-talking guides on getting found online — how traffic really works, how to earn backlinks without buying them, and how to do it without tripping a Google penalty. Written by the team behind Backlinkster.
How Do I Attribute Conversions to a Backlink?
You can attribute referral conversions to one link — but not the ranking lift. How to track both halves honestly, and the trap hidden in per-link revenue.
Read →
What Is Faceted Navigation and Why Does It Hurt SEO?
Faceted navigation turns a few filters into millions of near-duplicate URLs. Why it drains crawl budget, and the four fixes Google actually recommends.
Read →
How to Handle Out-of-Stock Product Pages for SEO
Deleting an out-of-stock product page throws away its rankings and backlinks. The decision table, the schema fix, and when a 404 is genuinely the right call.
Read →
Do Review Widgets and Third-Party Embeds Pass Link Value?
Most embedded widgets pass little or no link value to your page, because the link sits in an iframe. How to check in 30 seconds, and when widget links are spam.
Read →
What Happens to a Backlink if the Page Is Rewritten?
A rewrite can drop your link, change its anchor, or quietly gut its context while your tools report nothing. The five outcomes and how to catch each one.
Read →
Does a Link From a Page With 200 Links Help?
A link from a 200-link page still passes value, just a thin slice of it. The arithmetic behind link dilution and the five checks that decide if it's worth it.
Read →
Do Syndicated and AI-Summarised Links Count?
Links on republished copies of your article rarely add anything, and AI summaries usually strip them. What each copy type passes, and how to syndicate properly.
Read →
Does Link Position on a Page Affect Its Value?
Yes — main-content links outweigh template links, and position within the content matters too. What actually drives it, and how to judge a placement offer.
Read →
Do Links Inside Accordions and Tabs Still Count?
Links in collapsed accordions and tabs count — if they're in the rendered HTML. The one test that decides it, and the patterns that quietly pass nothing.
Read →
Do About Pages and Named Authors Help SEO?
Bylines and About pages aren't ranking factors, but they feed the trust signals that are. What Google actually looks for, and what belongs on the page.
Read →
What Is a Brand SERP, and How Do I Control Mine?
Your brand SERP is the results page for your own name — the highest-intent search you own. How to audit it, claim more of page one, and fix what's wrong.
Read →
Should My Business Have a Wikidata Entry?
Wikidata is easier to qualify for than Wikipedia and passes no link value. Who it actually helps, what it does for AI answers, and how to create one safely.
Read →Showing 85–96 of 393 articles