More traffic. Better backlinks.
Straight-talking guides on getting found online — how traffic really works, how to earn backlinks without buying them, and how to do it without tripping a Google penalty. Written by the team behind Backlinkster.
How to Get ChatGPT to Describe Your Brand Correctly
ChatGPT describes you from what the web says, not what you say. How to audit the description, trace a wrong fact to its source, and fix it at the source.
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What Is Entity SEO, and How Is It Different?
Entity SEO optimises for things search engines recognise, not the strings people type. How it differs from keyword SEO, and the six steps to become an entity.
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What Is a Soft 404 and How Do I Fix One?
A soft 404 returns 200 OK on a page Google thinks is empty. The seven patterns that cause it, how to find them in Search Console, and the right fix for each.
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Should I Noindex Tag and Category Pages?
Tag archives usually deserve a noindex; good category pages usually don't. The four checks that decide it, plus how to apply noindex without wasting links.
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Why Google Indexes Pages Blocked in Robots.txt
Blocked in robots.txt but still in Google? Here's why a disallow can't remove a URL, when it matters, and the exact order of steps that actually deindexes it.
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What Is the X-Robots-Tag Header? (And When You Need It)
X-Robots-Tag applies noindex and nofollow to PDFs, images and files that can't carry a meta tag. The syntax, the directives, and how to check a URL for one.
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Page Spotlight: A Review Is Only Worth Reading If the Reviewer Can Say No
Gaming and hardware coverage runs on access — review codes, embargoes, early builds. A look at Geek Realm Hub, and why independent outlets can write the verdict the ones with the most access can't.
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Crawled – Currently Not Indexed: What It Means
Google fetched your page and chose not to store it. What the status really means, the six causes worth checking, and the fixes that actually get pages indexed.
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What Is a Nofollow Ratio? (And Does It Matter?)
Your nofollow ratio is the share of links that don't pass ranking signals. Here's the range real profiles fall into, why tools report it wrong, and when to act.
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How Small Businesses Can Get Press Coverage Without a PR Agency
Press coverage doesn't require an agency or a budget — it requires understanding how journalists work. Story angles, finding the right reporter, writing a pitch worth reading, and the realistic timeline.
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How Do I Get a Google Knowledge Panel?
You can't request a knowledge panel — Google builds one when it recognises your brand as an entity. Here's the entity-building work that actually triggers one.
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Do Links on Noindexed Pages Pass SEO Value?
A link on a noindexed page is close to worthless, and the decay is gradual. Here's what noindex does to outgoing links, how to spot it, and what to do next.
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