More traffic. Better backlinks.
Straight-talking guides on getting found online — how traffic really works, how to earn backlinks without buying them, and how to do it without tripping a Google penalty. Written by the team behind Backlinkster.
How Long Should a Blog Post Be for SEO?
There's no magic word count. How to set length from search intent and the SERP, why the 'longer ranks better' studies mislead, and when to cut instead of add.
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What Is Spam Score in SEO? (And What Number Is Risky)
Spam Score explained: what Moz's 1-100 number really measures, why clean new sites score high, what counts as risky, and how to use it when vetting links.
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What Is Link Juice and How Does It Flow?
Link juice explained: what it really is, how PageRank splits across links, what dilutes it, and the placement choices that decide how much actually flows.
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What Are Internal Links in SEO? (And How to Use Them)
Internal links explained: what they do for crawling, equity and rankings, how many a page needs, and a practical audit you can run on your site this afternoon.
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Trust Flow and Citation Flow Explained (The TF/CF Ratio)
Trust Flow vs Citation Flow: what each Majestic score measures, why the gap between them exposes a manufactured link profile, and how to read the TF/CF ratio.
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Referring Domains vs Backlinks: What's the Difference?
Referring domains vs backlinks explained: why 400 links from 380 sites beat 4,000 from 12, what the ratio reveals, and which number you should actually track.
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Why Is My Website Not Showing Up on Google?
A step-by-step diagnosis: one search separates an indexing problem from a ranking one, then fix the real cause — blocked crawling, no links, thin pages.
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What Is Crawl Budget? (And Does It Affect Your Site?)
Crawl budget explained: the two limits that set it, who actually needs to manage it, what quietly wastes it, and why most small sites should ignore it entirely.
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What Is a Robots.txt File? (And What Belongs In Yours)
Robots.txt explained: the exact syntax, why blocking a page doesn't remove it from Google, which AI crawlers to name, and the mistakes that deindex whole sites.
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What Is a Canonical Tag in SEO?
Canonical tags tell Google which URL is the real one when duplicates exist. How to write them, where duplicates come from, and when Google ignores yours.
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What Is a 301 Redirect? (And When to Use One)
A 301 redirect permanently moves a URL and carries its backlinks with it. When to use one, how it differs from a 302, and the chains that waste link equity.
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What Are Core Web Vitals? (And Do They Affect Rankings?)
Core Web Vitals explained: LCP, INP and CLS thresholds, field vs lab data, and an honest answer on how much page speed really moves your Google rankings.
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