More traffic. Better backlinks.
Straight-talking guides on getting found online — how traffic really works, how to earn backlinks without buying them, and how to do it without tripping a Google penalty. Written by the team behind Backlinkster.
How to Find Broken Links on Your Own Site
Three free ways to find every broken internal and outbound link on your site, how to tell which ones actually matter, and the right fix for each type.
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Should You Build Links to Your Homepage or Inner Pages?
Homepage links build brand authority; inner page links win rankings. Here's how to split your effort, what a deep link ratio is, and when each is right.
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Do Backlinks From Sites on the Same IP Address Count?
Same-IP backlinks still count — most of the web shares hosting. Here's when a shared IP is harmless, when it's a PBN footprint, and how to tell the two apart.
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What Is a Linkable Asset? (And How to Build One)
A linkable asset is a page other sites cite as evidence. The five formats that reliably earn links, how to pick one, and why most attempts quietly fail.
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Can I Use the Same Content on Two of My Own Sites?
Yes, but only one will rank for it. How to reuse your own content across two sites you own — cross-domain canonicals, rewrites, and the case for neither.
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How to Merge Two Websites Without Losing Rankings
Merging two sites works when every retiring URL 301s to its closest match. The mapping process, the order of operations, and the mistakes that cost rankings.
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Subdomain or Subfolder for a Blog? (SEO Verdict)
Subdomain or subfolder for a blog? Use a subfolder unless a constraint stops you. What Google really says, plus how to serve /blog from any CMS platform.
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One Big Site vs Several Niche Sites for SEO (How to Choose)
One big site or several niche sites? One almost always wins. Why a second domain restarts authority from zero, and the four cases where separate sites work.
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Does Changing Your Domain Name Hurt SEO? (The Real Cost)
Changing your domain costs traffic for weeks to months even when done right. What transfers, what doesn't, and the June 2026 rule change most guides miss.
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What Is a Sneaky Redirect? (And How to Find One)
Sneaky redirects explained: what Google's spam policy bans, the two manual actions it triggers, and how to test your own site for redirects you didn't install.
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Page Spotlight: What Independent Publishers Know About Content That Corporate Blogs Don't
Corporate content answers to a calendar. Independent content answers to an audience. A look at why that difference shows up in everything — and what it means for where you place your links.
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Page Spotlight: Why Nobody Installs Software for a Five-Minute Job Anymore
Most single-purpose desktop tools solve a problem you have three times a year. A look at Cubbbix, browser-based utilities for SEO, PDFs, images and AI — and why free tools earn links better than almost anything else you can publish.
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