Link Building guides.

What Is a Link Roundup (And How Do I Get In)?

Link roundups are recurring curated digests that openly accept submissions. How to find the ones still running, what gets picked, and what the links are worth.

Do Foreign-Language Backlinks Help SEO?

Foreign-language and overseas backlinks do pass value — but relevance decides how much. When they help, when they look like spam, and how to judge one fast.

Do Backlinks to a 404 Page Still Count?

Backlinks pointing at a dead URL lose their value once Google drops the page. How long you have, how to find them, and the redirect that gets the equity back.

Are Expired Domains Good for SEO?

Expired domains rarely deliver the authority people expect, and Google names the abuse case in its spam policies. How to evaluate one — and when to skip it.

How to Build Links to Product and Pricing Pages (When Nobody Wants To)

Nobody links to a pricing page. Here's the internal-link workaround that actually moves them, plus the five tactics that do earn commercial links directly.

How to Build Links in a Boring Industry (Without Faking Fun)

Link building for unglamorous industries: why boring is an advantage, the supply-chain links nobody works, and the two content types trade sectors cite.

How to Tell if a Competitor Is Buying Links

Paid links leave fingerprints. Seven signals that a competitor is buying backlinks, how to verify each one, and what to do with the answer once you have it.

August 20269 min read

Does a Backlink From a Penalized Site Hurt You?

A link from a penalized site almost never hurts you — it just stops counting. What Google actually does, the one case that is risky, and when to disavow.

August 20269 min read

Do Subdomain Links Count as Backlinks?

Links from subdomains do count as backlinks, but rarely as much as you think. How Google and backlink tools treat them, and why free-subdomain links fail.

Do Product Hunt and Startup Directory Links Help SEO?

Product Hunt nofollows outbound links, so a launch passes no ranking value directly. Where the real links come from, and which startup directories still pass.

Are Testimonial and Review Links a Legitimate Tactic?

Real testimonials earn real links. Where the line sits between an honest customer quote and a link scheme, and what those homepage links are actually worth.

Are GitHub and Open-Source Links Good for SEO?

GitHub nofollows almost everything, yet open source builds links better than most tactics. Where the value hides, and the github.io mistake that gives it away.