Link Building guides.

Link Building for Small Businesses: One Hour a Week

Link building for small businesses with no marketing team: links your suppliers, associations and customers can give, a one-hour weekly routine, what to skip.

Link Building for B2B Companies: Fewer, Better Links

Link building for B2B companies: links from partners, trade bodies, events and trade press, plus one data asset. Why a few relevant links beat volume in B2B.

Link Building for AI Startups and AI Tools

Link building for AI startups: which AI tool directories are worth it, how benchmarks and comparisons earn links, and why AI-written pages at scale backfire.

Link Building for Agencies Managing Client Sites

Link building for agencies: get client consent in writing, avoid footprints across your client sites, skip footer credit links, and report links clients value.

Link Building for Affiliate Sites: Why Sites Say No

Link building for affiliate sites: why many site owners refuse to link to affiliate pages, which pages to build links to instead, and tactics that get a yes.

Upwork Link Building vs a Link Exchange: What You Get

Upwork link building vs a link exchange: what a hired link builder delivers for the money, what a swap costs in time, and which fits a small site's budget.

Link Building for Indie Hackers and Solo Founders

Link building for indie hackers: how to link your own products safely, earn links with free tools and build-in-public posts, and fit it into two hours a week.

Is Fiverr Link Building Safe? What Sellers Deliver

Is Fiverr link building safe? What cheap backlink gigs usually deliver, how Google treats those links, and how to check a seller before it hurts your site.

Link Building for Startups: First Links With No Budget

Link building for startups with no budget or brand yet: the links your network already owes you, what to do at launch, and what to skip in the first six months.

Google Link Rules Timeline (2003-2026): 14 Changes

Google's link rules from 2003 to 2026 in one chart: nofollow, paid links, Penguin, disavow, sponsored and ugc, SpamBrain. Every date is sourced to Google.

October 202612 min read

Alternatives to Paid Guest Posts: 7 Ways to Earn Links

Tired of paying for guest posts? Seven alternatives to paid guest posts that earn backlinks for free or less, with what each costs in time and when to use it.

How to Track Backlinks: New, Lost and Changed Links

Learn how to track backlinks over time: set up Search Console, compare monthly exports, use new and lost link reports, and act when a valuable link disappears.