Link Building guides.
Every link building guide we've published — 65 articles on the tactics, the tradeoffs, and what actually moves rankings.
Are Wikipedia Backlinks Worth It?
Wikipedia links are nofollow and pass no PageRank, so why do SEOs chase them? The honest value, the rules that revert links, and what to do instead.
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What Is a Resource Page Link (And How Do I Get One)?
Resource page links explained: how to find pages that still get maintained, how to qualify them before you pitch, and why most resource page outreach fails.
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How to Find Where Competitors Get Their Backlinks
Pull a competitor's referring domains, run a link gap analysis, and filter for the links you can realistically replicate — plus what the data never shows you.
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What Is a Healthy Anchor Text Ratio?
Google publishes no anchor text ratio. Here are the working ranges experienced SEOs use, how to measure your own distribution, and how to fix one that's skewed.
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Do Press Release Links Still Work for SEO?
Press release links are nofollowed and named in Google's spam policy. Here's what a wire distribution really buys you — and what actually earns you links.
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Are Forum Signature Links Still Worth Anything?
Forum signature links are nofollowed, repeat site-wide, and named in Google's link spam policy. What they're really worth now — and where forums still pay.
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Do Links in PDFs Count as Backlinks?
Yes — Google indexes PDFs and follows the links inside them. But four conditions decide whether a PDF link is worth anything. Here's how to check each one.
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Do Brand Mentions Without a Link Help SEO?
Unlinked brand mentions don't pass PageRank, but they do three measurable jobs — entity building, AI citations, and link prospects. Here's what they're worth.
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Do Comment Links Do Anything for SEO?
Blog comment links are nofollowed by design and named in Google's spam policies. Here's the small amount they're genuinely good for — and what to do instead.
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Do Multiple Links From the Same Site Count?
The second, third and tenth link from the same domain are worth far less than the first. Here's how diminishing returns work and what to do about them.
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Are Footer and Sidebar Links Good for SEO?
Footer and sidebar links count, but carry less weight than in-content links. Here's what Google does with boilerplate, when it's spam, and how to use them well.
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How Do I Disavow Bad Backlinks?
Remove or disavow bad backlinks safely: why most sites should do neither, how to try removal first, and the exact disavow file format that Google accepts.
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