More traffic. Better backlinks.
Straight-talking guides on getting found online — how traffic really works, how to earn backlinks without buying them, and how to do it without tripping a Google penalty. Written by the team behind Backlinkster.
On-Page vs Off-Page SEO: The Difference and Which Comes First
On-page vs off-page SEO: what each covers, a side-by-side table, how they work together, and which to focus on first for a new site or an established one.
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Link Building for Shopify Stores: Where Store Links Come From
Link building for Shopify stores: which pages to point links at, where store backlinks come from (suppliers, gift guides, your blog) and what Google calls spam.
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How to Write Anchor Text: Rules, Examples and Mistakes
How to write anchor text that helps readers and SEO: Google's own rules, good and bad examples, length, and what anchor to ask for when you earn a backlink.
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How to Check Anchor Text: One Link, a Page or Your Backlinks
How to check anchor text for one link, a whole page or every backlink to your site, using free tools like Search Console, and what to look for in the results.
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Link Building for Small Businesses: One Hour a Week
Link building for small businesses with no marketing team: links your suppliers, associations and customers can give, a one-hour weekly routine, what to skip.
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Link Building for B2B Companies: Fewer, Better Links
Link building for B2B companies: links from partners, trade bodies, events and trade press, plus one data asset. Why a few relevant links beat volume in B2B.
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Link Building for AI Startups and AI Tools
Link building for AI startups: which AI tool directories are worth it, how benchmarks and comparisons earn links, and why AI-written pages at scale backfire.
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Link Building for Agencies Managing Client Sites
Link building for agencies: get client consent in writing, avoid footprints across your client sites, skip footer credit links, and report links clients value.
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Link Building for Affiliate Sites: Why Sites Say No
Link building for affiliate sites: why many site owners refuse to link to affiliate pages, which pages to build links to instead, and tactics that get a yes.
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Ranking Raccoon Alternatives: 6 Link Exchange Options
Ranking Raccoon alternatives compared on price, vetting, ABC links and link checks: RankChase, KarmaLinks, LinkExchange.ai and more, checked on their own sites.
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Internal vs External Links: What's the Difference for SEO?
Internal vs external links explained: what each one is, what each does for SEO, when to use nofollow or sponsored, and how backlinks fit in, with examples.
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How to Check Internal Links on Your Website (Free Methods)
How to check internal links on your website for free: Search Console's Links report, a site crawler and a browser check, plus what to fix once you find them.
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